SEO stands for Search Engine Optimization. SEO is one of the most important aspects that needs to be considered when starting your online presence. SEO is a technique and method of promoting a website to ensure a greater number of visitors from search engines. There are many aspects to SEO—from how you word articles on your page to how other sites link to yours. SEO is broadly broken down into two main categories: onsite SEO and off page SEO. Onsite SEO is how your page is set out—from navigation structure and user experience to background elements such as Meta tags and Meta descriptions. Off page SEO is maximizing how other sites link to yours and in what context. Search Engine Optimization isn’t just about the “engines.” It’s about making your site better for people, too. IconicStudio believes these principles go hand in hand.
The vast majority of Internet traffic is sent by the major commercial search engines—Google, Bing and Yahoo!. Although being search engine friendly is key, Google currently has 94%* of the search engine market, so SEO is largely about being Google friendly. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of information gathering for most Internet users. This is true whether your site provides content, services, products, information or just about anything else. Search engines are unique in that they provide targeted traffic—people looking for what you offer.
Search engines offer direct paths to your website. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities to funnel potential clients or customers to your site or business via online search. Search queries, the words that users type into the search box, carry extraordinary value. Having these key terms that have to do with your site channel visitors to you and getting the correct type of exposure on search engines can really make or break an organization. These targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing.
Investing in SEO can have an exceptional rate of return on investment compared to other types of marketing and promotion.